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Hello, my name is Phil Heywood.
I'm a UX Designer
Once your UX researchers have gained insight into the pros and pitfalls of your current system, and established your audiences' needs and motivations for your next iteration, you need an effective way to create and test the user interface that will take your customer experience to the next level.
As a UX Designer, I craft end-to-end customer journeys based on research, best practice and experience to deliver the desired changes in human behaviour that bring about real impact.
UX Design Clients
A partial list of clients I've been proud to work for as a UX Designer, in alphabetical order.
Action on Hearing Loss
Battersea Dogs and Cats Home
Crest Nicholson
Department for Education
National Accident Helpline
Royal Mail
Science Museum
University of East London
Service Design
A website is just one part of an end-to-end customer journey. Other digital channels, and many offline steps, are likely to play a role.
I employ service design techniques first to document the current key strategic journeys, then to create new journeys that deliver better results for the customer and, by extension, the business. This is all done in conjunction with UX researchers, who engage with customer to understand their processes and pain points.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
1 of 3. Empathy Mapping
Empathy mapping is a great way to gain and document insight into customers' mindset with respect to their goals, challenges and feeling. It helps us focus on the most important aspects of their conversion journey, and gives direction for our new solutions.
2 of 3. Customer Journey Mapping
Creating a map, based on user research, that plots touchpoints, emotions, motivations and technology, provides a baseline for creating our future, improved customer experience.
3 of 3. Future State Mapping
Co-created by the project team and subject matter experts, and validated by user research, the future state map represents an improved journey over the current state. This forms the basis for the new UX design.
Wireframing
Without communicating with the right people, in the right way, and at the right times, we cannot guarantee that our solution will be aligned with the business strategy. Stakeholder engagement is critical to mkaing sure we are focused on the right areas, and that everyone whose opinions needs to be heard are kept in the loop.
For each project, I run a stakeholder mapping exercise to create an accurate representation who we need to involve, and how.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
1 of 3. Hand Drawn Wireframe 1
I often use my iPad for my hand drawn wireframes as they're easy to change and share. I've developed my own style over the years.
2 of 3. Hand Drawn Wireframe 2
Some projects stipulate a 'mobile-first' design approach. I prefer a 'mobile-adjacent' approach, where large and small screens are optimised at the same time, reducing the risk of difficulties later on.
3 of 3. Digital Wireframe
Digital white boarding software Miro allows me to swiftly produce wireframes. I'm also experienced in dedicated protoyping tools such as Axure and Balsamiq, although lately I've favoured a lower-fidelity quick-start approach, moving sooner into the visual UI design phase.
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