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Hello, my name is Phil Heywood.
I'm a UI Designer
The visual design of a new interface can make or break the customer experience. It's here that I help users understand how the site works, delight them with interesting touches, and build on the UX design to make tools that empower customers, whatever device they're using, or their own particular needs.
As a UI Designer, I create attractive, helpful, accessible user interfaces that make brands shine.
UI Design Clients
A partial list of clients I've been proud to work for as a UI Designer, in alphabetical order.
Action on Hearing Loss
Asthma UK
Battersea Dogs and Cats Home
City & Guilds
Crest Nicholson
Department for Education
Keith Prowse
MS Society
National Accident Helpline
Rushmoor Borough Council
Science Museum
UEFA
University of East London
University of Leicester
Rushmoor Borough Council
The council governing the towns of Aldershot and Farnborough were looking to give their new website a more modern feel, but one that incorporated elements specific to the local area.
As the culmination of a process that included collaboration and ideation with their key stakeholders, I created a fresh new look and feel that was completely new to Rushmoor, barring their logo and signature teal colour.
Home page
The client wanted a "clean but friendly" style, which i achieved through a combination of typography and uncluttered layout. Boxes are hinted at through subtle shadows, with colourful duotone icons bringing it to life.
Hub page
Different sections can be colour-coded if they wish—green in this instance. The header remains teal, their signature colour, with silhouettes of local landmarks to give it instant recognition.
Content page
All colour combinations are WCAG 2.1 AA standards compliant, and the visual hierarchy makes the page easy to scan and understand.
Design System
I created a complete Atomic design system to allow Rushmoor to create new components themselves. Each atom and molecule includes different states, whle all elements are sized for desktop and mobile.
Style Tiles
Because the new look and feel was to be a departure from their existing brand guidleines, I took them through a number of steps to collaborate on new ideas. This included creating style tiles to ideate option based on some previously defined criteria.
Home page
The client wanted a "clean but friendly" style, which i achieved through a combination of typography and uncluttered layout. Boxes are hinted at through subtle shadows, with colourful duotone icons bringing it to life.
Hub page
Different sections can be colour-coded if they wish—green in this instance. The header remains teal, their signature colour, with silhouettes of local landmarks to give it instant recognition.
Content page
All colour combinations are WCAG 2.1 AA standards compliant, and the visual hierarchy makes the page easy to scan and understand.
Design System
I created a complete Atomic design system to allow Rushmoor to create new components themselves. Each atom and molecule includes different states, whle all elements are sized for desktop and mobile.
Style Tiles
Because the new look and feel was to be a departure from their existing brand guidleines, I took them through a number of steps to collaborate on new ideas. This included creating style tiles to ideate option based on some previously defined criteria.
Home page
The client wanted a "clean but friendly" style, which i achieved through a combination of typography and uncluttered layout. Boxes are hinted at through subtle shadows, with colourful duotone icons bringing it to life.
Hub page
Different sections can be colour-coded if they wish—green in this instance. The header remains teal, their signature colour, with silhouettes of local landmarks to give it instant recognition.
Content page
All colour combinations are WCAG 2.1 AA standards compliant, and the visual hierarchy makes the page easy to scan and understand.
Design System
I created a complete Atomic design system to allow Rushmoor to create new components themselves. Each atom and molecule includes different states, whle all elements are sized for desktop and mobile.
Style Tiles
Because the new look and feel was to be a departure from their existing brand guidleines, I took them through a number of steps to collaborate on new ideas. This included creating style tiles to ideate option based on some previously defined criteria.
Home page
The client wanted a "clean but friendly" style, which i achieved through a combination of typography and uncluttered layout. Boxes are hinted at through subtle shadows, with colourful duotone icons bringing it to life.
Hub page
Different sections can be colour-coded if they wish—green in this instance. The header remains teal, their signature colour, with silhouettes of local landmarks to give it instant recognition.
Content page
All colour combinations are WCAG 2.1 AA standards compliant, and the visual hierarchy makes the page easy to scan and understand.
Design System
I created a complete Atomic design system to allow Rushmoor to create new components themselves. Each atom and molecule includes different states, whle all elements are sized for desktop and mobile.
Style Tiles
Because the new look and feel was to be a departure from their existing brand guidleines, I took them through a number of steps to collaborate on new ideas. This included creating style tiles to ideate option based on some previously defined criteria.
Home page
The client wanted a "clean but friendly" style, which i achieved through a combination of typography and uncluttered layout. Boxes are hinted at through subtle shadows, with colourful duotone icons bringing it to life.
Hub page
Different sections can be colour-coded if they wish—green in this instance. The header remains teal, their signature colour, with silhouettes of local landmarks to give it instant recognition.
Content page
All colour combinations are WCAG 2.1 AA standards compliant, and the visual hierarchy makes the page easy to scan and understand.
Design System
I created a complete Atomic design system to allow Rushmoor to create new components themselves. Each atom and molecule includes different states, whle all elements are sized for desktop and mobile.
Style Tiles
Because the new look and feel was to be a departure from their existing brand guidleines, I took them through a number of steps to collaborate on new ideas. This included creating style tiles to ideate option based on some previously defined criteria.
Home page
The client wanted a "clean but friendly" style, which i achieved through a combination of typography and uncluttered layout. Boxes are hinted at through subtle shadows, with colourful duotone icons bringing it to life.
Hub page
Different sections can be colour-coded if they wish—green in this instance. The header remains teal, their signature colour, with silhouettes of local landmarks to give it instant recognition.
Content page
All colour combinations are WCAG 2.1 AA standards compliant, and the visual hierarchy makes the page easy to scan and understand.
Design System
I created a complete Atomic design system to allow Rushmoor to create new components themselves. Each atom and molecule includes different states, whle all elements are sized for desktop and mobile.
Style Tiles
Because the new look and feel was to be a departure from their existing brand guidleines, I took them through a number of steps to collaborate on new ideas. This included creating style tiles to ideate option based on some previously defined criteria.
University of East London
A website is just one part of an end-to-end customer journey. Other digital channels, and many offline steps, are likely to play a role.
I employ service design techniques first to document the current key strategic journeys, then to create new journeys that deliver better results for the customer and, by extension, the business. This is all done in conjunction with UX researchers, who engage with customer to understand their processes and pain points.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Home page
Rather than the cluttered, inward-looking home pages of their competitors, we went with a striking image-led set of sections, each focusing on their "Never not..." messaging. This page isn't about UEL, it's about their students.
Search
We built this on the Funnelback search engine, but needed to make their templates fit in with the rest of the UEL site. The mobile experience is particularly important given their young target audience, so I worked on this in parallel with the desktop version.
Course Details
The most critical page design, as this is ultimately where their prospects will make their decision. In order to be standards- and SEO-compliant, this page needed to carry a lot of information. I used a series of menus, tabs and flyouts to reduce clutter as much as possible.
Style Guide
The basic brand guidelines were well-defined, the task being to adapt them for digital. I created this style guide upfront to establish basic rules such as text hierarchy and accessible colour combinations. These rules were enforced through the design process.
Battersea Dogs and Cats Home
We had previously replatformed Battersea's website, but came to us to apply their fresh new branding to replace their aged old one.
The brand guidelines were incomplete, and did not yet include rules for digital, but a tight timeline—we had to launch to coincide with a major new marketing campaign—meant I had to work closely with their branding agency.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
Home Page
The majority of visitor to the Battersea website merely want to look at the animals, so we decided to make them the star of the new home page.
Animal Listing
In keeping with the rest of the site, the new search page in clean and fresh, with the animals front and center. The comprehensive filtering options are designed to be as easy to understand as possible.
Animal Details
Each animal has a wealth of information to help prospective adopters understand if it is suitable for them. This, along with the image carousel, is what people come to the site to see.
Style Guide
As Havas refined their brand guidelines, I updated this digital style guide with defined the basic typography and colour rules, especially the accessible colour combinations.
UEFA Euro 2020 Hospitality Ecommerce
With UEFA's flagship tournament, Euro 2020, 18 months away, Redweb was awarded the design and build contract for their hospitality ecommerce site.
We were set the challenge of driving €10 million of sales through this new website, with the usual wealth of options further complicated by the tournament taking place in multiple countries for the first time.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
Home Page
We were given an extremely comprehensive set of brand guidelines. The major task was to interpret them to appeal to corporate buyers and high-wealth individuals. Therefore, I toned the colour scheme down a little.
Fixture List
UX research showed that people wanted to see hospitality options on the same page as the fixtures, to prevent too much back-and-forth.
Product Details
Once an option has been selected, the customer can select their seating position. I designed a visual tool that represents each of the 12 stadia, which indicated exactly where each hospitality box is located, and the type of view of the pitch they'd get.
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